I craft brand stories and consumer experiences through branding, packaging, collateral and front end design. Each collaboration, small or large, offers valuable insight into how I strategize, build and sell to consumers. Design’s so much more than creating something pretty: It’s a process that includes competitive analysis, project management, product claims/messaging, product quality, teamwork and compromise. The process takes full investment from the client and creators to build a successful brand. From white paper concepts to production, I’ve been fortunate to be a part of the process from start to finish.
A lead-by-example guy who puts clients’ and employers’ needs ahead of the creative ego, I’m seeking to partner with clients to build successful brands and products.